Introducing Enhanced Analytics & Powerful Smart Automation For OKKAMI EDM Customers
The hospitality industry suffered greatly during the pandemic. Now, as things are slowly returning back to normal, the hospitality industry has become more competitive than ever.
OKKAMI’s EDM (Email Direct Marketing) is by far the best digital marketing tool to promote your hotel, nurture future guests, up-sell and cross-sell rooms, and keep in touch with past guests after their stay. OKKAMI ‘s powerful email direct marketing tool allows you to create beautiful mobile ready email campaigns with just a few clicks. Our intuitive drag-and-drop editor, puts marketers first. Send with our ready-to-use responsive email newsletter templates that look great on any screen.
OKKAMI’s new EDM feature allows brands to use the automated email functionality to send out different content to primary and accompanying guests using a single template. Hotel staff no longer need to create 2 separate emails to target primary and accompanying guests but can do so simply by selecting a display condition in the same email which will automatically segment the content based on the audience.
In this blog we will be focusing on the different types of campaigns and benefits of our EDM tool for your hotel!
Booking Confirmation Email with Offers
With OKKAMI’s CRM system, hotels can easily build and create booking confirmation emails for hotel guests that include restaurant hours and special packages like breakfast or transportation. This will help to create an initial contact with your hotel guest in a prompt manner putting their mind at ease. The confirmation email can be fully customized following your brand guidelines with the inclusion of guests stay details and special offers.
Sending your guest pre-arrival preference emails will show your guests that you care about their experience and stay even before they’ve stepped into your lobby. Use this email to offer additional services such as spa treatments, a bottle of champagne on arrival, airport transfers, local tour experiences or even room upgrades to personalize their stay. Asking guests about their personal preferences shows that your hotel wants to make their stay a memorable one.
It’s important to thank your guest for staying at your hotel, as last impressions also count. Always ask your hotel guest for their feedback within 24 hours after the guest has checked out, as online reviews act as word-of-mouth marketing. This will help the hotel to improve their services. The hotel can also use the positive feedback and guest experience on their social media pages for marketing.
Use your loyalty data to add personal touches to your loyalty emails. There are a variety of personalized loyalty emails that you can send to encourage customers to return to your brand and engage with your loyalty program. OKKAMI EDM is a powerful tool that will help you to send targeted emails to your guests based on their stay history, preferences, birthday and much more.
Keep your guests updated with the latest hotel news, special promotions, F&B discounts, special wedding discounts and much more. You need to communicate with your customers, even if you don’t necessarily have something to sell them. This is why the newsletter email is so valuable and important. When you do send out a promotional newsletter, make sure the offer is timely and time-sensitive.
OKKAMI launched an updated version of our Email Direct Marketing (EDM) analytics dashboard which will help you to stay up-to-date with accurate insights and statistics, and use this information to improve your overall engagement strategy. Hoteliers would be able to use our analytics and reporting to monitor trends, track performance and create better campaigns that reach more customers likely to engage and convert. In addition with support PMS systems profiles can be imported automatically and flagged for targeted automated campaigns.
The updated version of our Analytics Dashboard includes:
Opens and Clicks
See how many recipients have opened and clicked each individual campaign.
Bounces and Unsubscribes
Learn how many email addresses have bounced and unsubscribed for a specific campaign.
Delivery Insights
Access additional KPI’s for each of the campaigns which include Unique Opens, Unique Clicks, Spam Reports, Invalid Emails and much more.
Campaign Performance
Discover and track daily opens and clicks across all of your campaigns.
Campaign Benchmarks
Learn how your campaign is performing against your average campaign and your peers. Campaign benchmarking helps put your email performance data in context, so you can better understand what you’re doing well—and what you may need to improve.
View All Reports
Access all of the campaigns performance in one page so that you can immediately compare and learn which campaigns are performing the most.
OKKAMI provides a comprehensive hospitality platform which includes IoT smart room controls, guests & staff request management, unified Live Chat platform, and a powerful CRM. Our solution helps partners to enhance revenue centres, streamline operations, and connect with customers. Today, OKKAMI services over 45,000 rooms globally across North America, Europe, and Asia, and includes over 75+ integrations with leading hospitality vendors. OKKAMI also specializes in implementing touchless features such as contactless check-in/out, QR code menus, digital compendium and more.
