OKKAMI at LINE Thailand Developer Conference 2025: Unlocking the Future with LINE MINI Apps and AI
On September 13, 2025, the OKKAMI team attended the LINE Thailand Developer Conference at BITEC, Bangkok. Themed “Engineering Next-Gen Experiences,” the event showcased how LINE is shaping the future of digital engagement by combining the power of AI with the growing potential of LINE MINI Apps. For OKKAMI, this was an invaluable opportunity to explore innovations that directly impact the hospitality industry and the way hotels connect with their guests.
A major highlight was LINE’s emphasis on the LINE MINI App as a cornerstone of its 2025 roadmap. With more than 56 million users in Thailand, MINI Apps allow hotels to deliver app-in-app guest experiences without the friction of separate downloads. Guests can browse rooms, book stays, and interact with hotel services seamlessly inside LINE. Features like enhanced discoverability, service notifications, and personalized offers make MINI Apps a powerful tool for creating frictionless guest journeys.
The introduction of MINI AI Studio further amplifies this potential by making AI-driven MINI App development faster and smarter. From deep integration with LINE APIs to data connectivity and automated infrastructure, this tool empowers developers to move from “spec first” to production-ready apps with minimal coding. For hotels, this means AI can personalize recommendations, automate guest support, and enhance service delivery—all within a platform guests already use daily.
Examples like the N’Zee chatbot demonstrated how AI can transform simple interactions into powerful hotel solutions, from handling FAQs and reservations to supporting sales and operations. By combining AI with LINE MINI Apps, hotels can deliver services that are smarter, more responsive, and deeply connected to guest needs.
For OKKAMI, the conference reinforced our belief that the future of hospitality lies in AI-powered digital ecosystems. LINE MINI Apps, powered by intelligent AI tools, are set to become the default touchpoint for guest engagement in Thailand and beyond. With OKKAMI’s expertise in guest experience management, we are excited to help hotels embrace these innovations and deliver the next generation of personalized, connected, and seamless guest journeys.
OKKAMI provides a comprehensive hospitality platform designed to elevate guest experiences and streamline hotel operations. Our solution includes IoT smart room controls, guest and staff request management, a unified Live Chat platform, and a robust CRM. By leveraging OKKAMI, partners can optimize revenue centers, improve operational efficiency, and strengthen connections with their guests.
Today, OKKAMI powers over 45,000 rooms globally across North America, Europe, and Asia, and integrates with more than 75 leading hospitality vendors. We also specialize in implementing contactless solutions, including contactless check-in/out, QR code menus, digital compendiums, and other innovative tools that enhance safety and convenience while delivering a modern guest experience.
